The Episcopal Church is the US-based denominational arm of the worldwide Anglican Communion. It has gone through some tough times in recent decades as it has dealt with both diminishing membership and internal disputes over issues such as same-sex marriage. So it might not be surprising that the upcoming royal wedding of Prince Harry and Meghan Markle is welcome event that will generate some positive press and excitement.
As reported in this article, Episcopalians in the USA are indeed trying to use the wedding as positive marketing moment -- especially because an American bishop will be delivering the wedding sermon. This is an opportunity for the Episcopal Church to get some attention and publicity. Even congregations are setting up viewing parties to take advantage of the excitement.
But taking advantage of the excitement does not necessarily entail a permanent and lasting enthusiasm or interest. Do you think that this moment will have a lasting effect on the Episcopal Church as a whole? What about for a few individuals? Can you use an economic approach to answer these questions?
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