Will the iPad Replace the Bible?

That is the title of this article that is very relevant given our discussion of religious apps and products in today's lecture.

"There are different churches for different people," says Josh Burns, marketing manager and blogger for Social Church. "There are churches that are going to invest heavily in the arts and music and technology, and they're going to reach a certain demographic of people that another church who may intentionally decide not to invest in those things may not reach. [Technology] has definitely changed the dynamic of the church and the people inside the church, but I don't know if that's necessarily a bad thing. It's a tight line to walk."

Why is this is a tight line to walk?  What trade-offs exist for a church that is considering how it adopts technology?  Can you imagine how the printing press changed religion 500 years ago?