Monday, May 30, 2011

Apple: A Twenty-first Century Religion?

From the CNN Write-up (read the lengthier story at the BBC web site):

The neuroscientists ran a magnetic resonance imaging (MRI) test on an Apple fanatic and discovered that images of the technology company's gadgets lit up the same parts of the brain as images of a deity do for religious people...
Question: Does this finding improve the credibility of our economic approach to religion?

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