Tuesday, February 15, 2022

The Nuns of TikTok

The Daughters of St. Paul have created a splash on TikTok, getting millions of views for their videos.  They also got some attention in the latest issue of the Economist Magazine (gated).

Their videos reveal the creative and humorous sides to these nuns from outside of Boston -- especially Sister Orianne Pietra Rene and Sister Danielle Lussier.  As explained in that Economist article, the videos have also created opportunities for them to share their beliefs and develop new friendships.  Even if these videos were not intended to serve a missionary purpose, they still do, which goes to show you that publicity can take many forms.  And different forms allow the nuns to reach different people.

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