The Benefits and Costs of Streaming Church Services

The COVID pandemic has affected social interactions in many ways, and this is also true for religious interactions.  One of the biggest changes for churches is is that many congregations began live streaming their church services online.  Some did this because large worship services were temporarily prohibited by law, while others did it to enable members with health concerns who would not attend in person to watch remotely, or both.

As COVID infection rates have continued to fluctuate, congregations that started live streaming during the pandemic must decide whether or not to continue streaming their services.  But as with any type of activity, the streaming of church services has benefits and costs.  Let us consider some of these here.

Benefits:

1. Streaming allows people who would not participate in person to participate remotely.  Streaming thus allows those people to maintain their religious capital -- or to prevent it from depreciating as rapidly as it would if they did not participate at all.  This is the most important reason to stream and is the main motivation for beginning to stream during the pandemic.  Some members might be especially served by streaming services, including those who are out of town and those whose health prevents them from attending in person.
2. Streaming allows the congregation to more easily reach and recruit new members.  Attending a congregation for the first time can be a scary experience.  When a person is invites you to attend church you have not previously attended, you might hesitate to go because you are unsure of what the experience will be like.  Watching a service remotely entails a much lower cost and risk because you can easily stop the stream or watch anonymously.  Streaming the service thus allows potential recruits an easier entry into the congregation.  Some people might be too afraid to go in person but be willing to watch remotely, and maybe they will come in person once they determine that they like the congregation. 
3. Streamed services can be recorded, thereby allowing some people to have a form of engagement with a church service that they missed synchronously.  As with 1 and 2 above, the ability to watch a recorded services enable people to reinforce their religious capital when they might not have been able to do so otherwise.

Costs:

1. Some people who would attend in person if there was no remote option might switch to remote attendance rather than attend in person.  If this happens, then the lower in-person attendance can reduce the vitality of the in-person meetings.  It also means that those who switch to remote viewing will have fewer chances to develop friendship and other ties at church services, thereby causing their religious capital to be lower than it would be without the remote option.  Worshipping together and fellowshipping each other are two of the main benefits of in-person church attendance, and these are missed when people switch from in-person participation to remote viewing.  Lower in-person participation can thus bring a lower quality of collective religious production.
2. Some equipment and software may need to be purchased, and a volunteer will need to run the live stream.  The technical requirements for streaming a church service are not that large.  A smart phone and a Zoom account can be enough to do a simple live stream, and a tripod and good microphone can improve the quality. More sophisticated set-ups with multiple audio feeds and viewer participation are also possible, and a volunteer will be needed to run the live stream.  Note that many of these technical costs are set-up costs that are paid when first beginning the live streams and not thereafter.  The ongoing costs of continuing to live stream are fairly low.

The size of these benefits and costs will differ across congregations.  A congregation that places a high value on in-person participation will be less comfortable with an easy remote option that creates an added incentive for members to skip church because of the convenience of remote viewing.  Another congregation that values a low cost of initial participation for potential new members will like having the remote option for new recruits.  There might also be innovations in how to grant access to the live stream or the recordings that try to balance different desires.  For example, a congregation can limit access to its live stream, e.g., limit to only those who are unable to attend in person due to health.  By limiting the remote access, the in-person participation is promoted while still making a remote option available for some of the members.

A key point to take away from this discussion is that we should expect to see wide variation across congregations in how streaming is used going forward.  Some will continue their live streams while others will stop them, and among those that continue there will be variation in how open or restricted the access is to those live streams.